00-SEO-PUBLISHING-GUIDE.md

September 28, 2026

Accountants for Tomorrow – 12 Post SEO Pack

Publishing Guide

**Created:** 27 Sep 2026 for https://accountantsfortomorrow.co.za/
**Goal:** Educational content that ranks, drives traffic, and indirectly sells CIMA/ACCA courses

How to Use This Pack

1. **WordPress > Posts > Add New**
2. Copy Title, Slug, Meta Description (use Yoast SEO / Rank Math)
3. Set Focus Keyword
4. Set Featured Image from `/images/featured/`
5. Copy HTML content from each post file (in WordPress use “Custom HTML” or paste and convert)
6. Add 2-3 inline images where marked `[IMAGE: …]` – use images from `/images/inline/` or featured set
7. Category: Use CIMA, ACCA, Career Advice
8. Add internal links to your Course pages: /cima-certification/ and /acca-certification/

Publishing Schedule Recommendation

**PUBLISH NOW (Week 1-2):**
1. ACCA vs CIMA in South Africa 2026 – Publish Immediately – High traffic pillar
2. How to Pass CIMA Operational Level First Time – Publish Day 2
3. ACCA Salary in South Africa 2026 – Publish Day 4 (High search volume)
4. CIMA Case Study Exams Explained – Publish Day 7
5. How Long Does ACCA Take – Publish Day 9
6. Why CIMA/ACCA Students Fail – Publish Day 11

**SCHEDULE FOR LATER (Week 3-6):**
7. Is ACCA Worth It in SA – Schedule 5 Oct 2026
8. Working Full-Time While Studying – Schedule 8 Oct 2026
9. ACCA SBL & SBR Tips – Schedule 12 Oct 2026
10. CIMA FLP vs Traditional Route – Schedule 15 Oct 2026
11. Bookkeeper to CFO Roadmap – Schedule 19 Oct 2026
12. Exemptions Explained – Schedule 22 Oct 2026

SEO Best Practices Built In

– Focus keywords target 1k-5k monthly searches in SA
– Title length 55-60 chars, includes year 2026 for freshness
– Meta descriptions with CTA and keyword front-loaded
– H2/H3 structure for featured snippets
– FAQ sections for FAQ schema (add to Rank Math FAQ block)
– Soft CTAs for Accountants for Tomorrow – not hard sell
– Internal linking suggestions included

Image Usage

All featured images are in `/images/featured/` – 1200×628 optimized for WordPress.
For inline images, reuse featured or add screenshots of:
– CIMA/ACCA syllabus structure
– Student testimonials from AFT
– Your Kaplan partnership badge
– Study planner template

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